Branding is an essential element of any business which must never be ignored. Branding is the way your customers see your business. Branding encompasses everything about your business, including your logo, design, website, customer relationship, social media engagement, and lots more.
Also, branding makes you stand out. It distinguishes you from your competitors and helps you take advantage of customers. Rebranding is the first step to gaining the recognition your business deserves.
Air Source America was an HVAC contractor in Jacksonville, FL. For over nine years of providing cooling and heating services, the company achieved consistent growth yearly; however, at a slow pace. Even after spending hundreds and thousands of dollars on advertising, the gains weren’t coming as fast as anticipated. The big question was: what was holding the company from reaching its brand potential?
The simple answer to this was the name of the current brand – Air Source America. This was just a generic, bland name with no uniqueness. In fact, some clients thought the company provided oxygen tanks for medical purposes. The best solution was a rebranding. Thus, the founder’s last name, “Buehler” was embraced. This led to the birth of Buehler Air Conditioning.
Everything about Buehler Air Conditioning is unique and classy. The logo – “dude with sunglasses”, tag line – “Stay Cooler with Buehler”, colors, and design encompass what the company truly stands for. In an instant, any client will decipher that this is a unique company that provides heating and cooling services.
The birth of Buehler Air Conditioning erased Air Source America from existence. Over one weekend, a fleet of six branded trucks hit the streets. Nice years of branding has been erased in three months. Within a few weeks of the branding has performed more than expected.
Buehler Air Conditioning has been able to disrupt the Jacksonville HVAC market. The company is now noticed at every turn. Radio jingles and social media campaigns have also helped increase brand recognition and awareness. The company was able to reach out to the target audience. The upturn in patronage and sales has proved that the rebranding is effective. This is the price you pay for success.
Buehler Air Conditioning is a reputable company known to provide excellent and top-class HVAC services. We are experts in air conditioning repairs, installation, and replacements. We serve clients AC Repairs in Jacksonville and the entire Northeast Florida area. No matter your cooling or heating needs, we’ve got you covered.
When your cooling or heating takes a nosedive, you don’t want just anyone servicing your system. You want the most awesome, qualified technicians in the Jacksonville area. And that’s where we come in. Buehler is a family-owned, community-trusted company that offers 5-star customer service with affordable prices. In addition, our service techs are all NATE-certified HVAC professionals with years of experience under their belts. So, whatever your heating or cooling needs may be, our cool dudes can always get the job done. Always.
At Buehler, we take pride in our friendly approach and quality workmanship. In fact, there’s a reason we’ve received the Angie’s List Super Service Award. We go above and beyond to provide total customer satisfaction. It’s as simple as this: You call. We answer. We even guarantee a 24-hour response to your service call so you’re never waiting around for your repair or service. In a nutshell, you’ll get totally awesome treatment seven days a week. That’s super service—for sure!
Call Buehler Air today at 904.233.8831!